The “Design Mastery: From Skillset to Income” series successfully launched its first session, “The Fundamentals of Graphic Design,” on October 11, 2025. The virtual event, held on Google Meet, was led by Mr. Chester Liam, a Senior Media Content Designer with over a decade of professional experience , Design Mastery.
The session attracted a diverse, international group of over 50 creatives, with participants joining from Guinea, Ghana, Zambia, Malaysia, Comoros, and Somalia. This global attendance underscored the initiative’s mission to foster an inclusive, worldwide design community.
Exploring the Anatomy of Effective Design
Mr. Liam guided attendees through the Anatomy of Poster Design, emphasizing the strategic elements that contribute to effective visual communication. Key takeaways included:
- “A call to action is a catalyst of engagement.”
- “Typography is a silent storyteller.”
Participants gained practical knowledge on topics ranging from visual hierarchy and layout structure to margins and spacing, learning how intentional design choices influence audience connection and emotion.
The session concluded with a highly engaging Q&A segment, where Mr. Liam provided personalized, constructive feedback on participant designs, helping them to view design as a language blending creativity with intention.
UDZII’s CEO, Mr. Abdourahmane Dalsoor, opened and closed the event, stressing the importance of collaboration in shaping the next generation of digital designers. The program was moderated by COO, Sow Mahmoud.
